See your tagged links working in Google Analytics

Check what counts as a result

A campaign report is only as useful as the results it counts. Go to Admin Data display Events and make sure the actions that matter are marked as key events. Examples: generate_lead for form submissions, a booking confirmation, a ticket click-out or purchase.

If nothing important is marked, stop here and fix that first. Toolproof's measurement check covers this.

Add an Offline / Print channel

GA4 has no channel for flyers and QR codes, so those visits would land in Unassigned. Create a custom channel group that fixes this:

1. Admin Data display Channel groups. Next to Default Channel Group, open the menu and choose Copy to create new.
2. Name it Toolproof Channels.
3. Click Add new channel and name it Offline / Print. Set the condition to Medium, matches regex, ^(print|qr)$. Save the channel.
4. Click Reorder and drag Offline / Print above Unassigned. Save the group.
5. Back on the Channel groups list, set Toolproof Channels as the primary channel group so standard reports use it.

Channel groups also apply to past data, so earlier QR visits will move out of Unassigned too.

Create the report

1. Go to Reports Library (at the bottom of the reports menu). Click Create new report Create detail report Traffic acquisition to start from that template.
2. Dimensions: remove the others (including any marked (archived dimension)) and keep or add, in this order: Session campaignSession source / mediumSession sourceSession primary channel group Set Session campaign as the default. The report editor doesn't offer the utm_content dimension, so compare posts and creatives in the exploration in step 5 instead.
3. Metrics: SessionsEngaged sessionsEngagement rateKey eventsSession key event rateTotal revenue Leave out revenue if the client doesn't sell online.
4. Filter: add a filter on Session campaign, set the match type to does not match regex, and enter ^\((not set|organic|direct|referral)\)$. That hides GA4's untagged buckets (not set), (organic), (direct) and (referral), so only tagged campaigns are listed.
5. Above the table, click the + next to the Session campaign column heading and add Session source / medium as a second column, so each campaign is split by where it ran.
6. Under Report data, rename the report Campaign Performance. Click Save Save as a new report.

Put it in the menu

1. In Library, on the Life cycle collection card, click Edit collection.
2. Drag Campaign Performance into the Acquisition topic, directly under Traffic acquisition. Click Save Save changes to current collection.
3. If the collection isn't published yet, open its menu on the Library page and choose Publish.

Everyone with access to the property now sees Acquisition Campaign Performance.

Optional: compare creatives with an exploration

To compare versions within a campaign (reel vs carousel, flyer vs newspaper), go to Explore Free form.

1. Import the dimensions Session campaign, Session manual ad content and Session source / medium, and the metrics Sessions, Engagement rate and Key events. Session manual ad content is where GA4 stores utm_content; type manual in the dimension search to find it.
2. Rows: Session campaign, then Session source / medium, then Session manual ad content. Values: the three metrics.
3. Filter: Session campaign does not exactly match (not set).
4. Name it Campaign × Content and share it (top right) so the rest of the team can open it.