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Why tag links? See results in GA4
Campaign link builder

Tag it before you share it.

Every link you put in a post, email, ad or flyer gets a tag, so Google Analytics can tell you which one brought the visitor. Build it here, copy it, paste it. Why it matters

1. Describe the link

Start with a shortcut, or fill in the fields yourself.

Where will this link go?
The exact page you want people to land on.
Name the promotion, offer or event, then add the month and year. Reuse an existing name for links in the same campaign.
The site, platform or publication.
The type of channel.
Tells two links in the same campaign apart, such as a reel and a carousel, or the top and bottom button in an email.
More options

2. Your tagged link

Updates as you type. Tags are tidied automatically: lowercase, with underscores instead of spaces.

Add a page, campaign, source and medium to see your link.

Use short links for print, QR codes, SMS and anywhere a long address looks messy. They still carry every tag. How tagging works